SedonaRealEstate.com is currently using our Magic Call Button click-to-call service. Their click-to-call button activates a branded form.

Magic Call Button SedonaRealEstate.com Example

The Magic Call Button design can be changed at any time, and may be used to reflect a special or limited offer. Since it can be used to promote the brand of a business, it can be a powerful online tool. The cabability for complete customization is not possible with most click-to-call products for small businesses, but with Magic Call Button, anyone can have a brand-matching click-to-call or email response button or form on their website in under 5 minutes.

We like good stories, and hearing those of others; our new home page on Trade Winds Advertising is inspired by our belief that everyone has a story to tell.

Most advertising falls short because it doesn’t tell a compelling story. This is why we believe a campaign that includes article marketing can be very powerful.

In a new study by Opinion Research Corporation (sponsored byAdfusion), American consumers say articles that include brand information comprise the kind of online advertising most likey to be read and acted upon, compared to banner ads, pop-up ads, email offers or sponsored links.

Favorable Response to Advertising Type of Advertisement
(Respondents Very or Somewhat Likely to Respond)

Articles that include brand information — 51%
Email offers — 47%
Sponsored search engine links — 39%
Banner ads — 25%
Pop-up ads — 13%

Source: Adfusion, 03/09

According to the study, 67% of people between the ages of 18 and 24, and 56% of those making at least $75,000 per year said they are “very likely” or “somewhat likely” to respond to article-based advertising. Pop-up ads were the least successful.

When asked how frequently they conduct Internet searches for products or services found in online articles, half the respondents said “very frequently” or”somewhat frequently,” and 69% of 18-to-24-year-olds said they were likely to conduct a search for products or services based on an article. Also, 57% of those making over $75,000 per year expressed their likelihood to perform a search using the information in the article.

Scott Severson, ARAnet president, concludes: “A key finding for marketers is that more than two-thirds of the respondents between 18 and 34 said they conduct Internet searches for products or services they read about in online articles; compared to banner ads or other options, people respond better when they can read an article, evaluate it, and then decide to click through.”

(The survey presents the findings of a sample of 1,074 adults comprising 520 men and 554 women 18 years of age and older, completed March 9 to 10, 2009.) For more information, visit http://www.aranetonline.com.

We’re now able to offer customization of our Magic Call Button click-to-call service for businesses with special requirements. For example, a large Real Estate broker needs a standarized, branded button for each Realtor on the same website, without the individual Realtors having to manage it themselves. This is a good example of a group directory application using our click-to-call service.

Another application of Magic Call Button may be used in classified advertising, or other advertising portal websites.
It can even be used with mobile phones.

Still trying to post pages on the new Trade Winds Advertising website. So many portfolio examples and pages yet to add! We’ve created our new site and are launching many others with our own custom versions of Wordpress.

I found this article about social networking very helpful: Top 10 Social Media Marketing Tools

We’re just getting started with our new blog at TradeWindsAdvertising.com.