Now, with our new elegant, unblockable popup forms, Magic Call Button offers one of the best solutions available today for communicating with your customers, whether using click-to-call, SMS (text messages), or email response forms.

These forms combine beauty, function, and ease of use. They can make a phone connection between you and your visitor instantly. They can email you with loads of information about your visitor too. You can even determine which pages on your site get the most results because this information is available in every report, for every call or contact form submitted.

The form borders can become any color you want…that, combined with total css control of the form really can make your form more fun to use by your visitors. In addition, there is so much more you can do. Combine your forms with special offers and get your customers to “Call You Now” to get the advantage. It really can make a huge difference to your bottom line when you can talk with your website visitors while they are on your site, and still interested in what you have to offer (before surfing on, to see what others offer).

Visit Magic-Call-Button.com and check out some of our latest samples, just to get a few ideas of how you can use forms on your website in a whole new way. Don’t miss our latest press release:
Magic Call Button Rolls Out Click-to-Call Business Intelligence Tools

Our custom click to call service can help you get more calls to your website. How? By using an attention-grabbing button with an automatically activated form that appears in the upper left corner of your web browser after a user-defined number of seconds. The website visitor has the option to enter his or her phone number into the form and seconds later, the phone will ring and the parties will be connected.

The business owner will simultaneously get an email showing the geo-location of the website visitor who is calling, in addition to other details.

Magic Call Button is a fully customizable service at a great price (only $10 per month). An easy-to-use wizard lets anyone make custom forms for almost any purpose. Visit magic-call-button.com to see examples and get started.

Don’t miss the latest newsletter on GatewayToSedona.com:

http://www.gatewaytosedona.com/news/newsletter110109.html

and the article about the WayBack Machine views of Gateway To Sedona in 2002. That was fun to see!

http://www.gatewaytosedona.com/article/id/2297/page/1

also, see this good article on the value of online article publishing:

http://www.gatewaytosedona.com/article/id/2298/page/1

After more than 10 years, “The Cats of Baseball,” an original character collection by veteran giftware product developers Chuck and Victoria Oldham (owners of Trade Winds Advertising), is now available for licensing to toy, gift, game, sports and apparel manufacturers. The characters currently exist as cartoon illustrations and hand-painted collectible figurines accompanied by a set of traditionally-styled baseball trading cards listing each cat’s batting or fielding statistics.

Read the entire press release.

Meet “The Cats” on the website.

How does a business get a website visitor to call?

Recently, specialists in website marketing have emphasized the importance of conversions (completed transactions in which the website visitor actually buys something) over traffic, visits, impressions, or click-throughs, because none of it really matters unless it results in a sale. Sales professionals know from experience that the chances of “closing” a sale are much greater once the prospect is on the phone.

Besides the obvious display of the phone number, email link and response form, businesses can add click-to-call to their websites. Better yet, they can now easily add a custom, brand-oriented, click-to-call interface that integrates a strategic message.

Upon hearing about click-to-call, many people have a first reaction ranging from, “Oh, cool, I didn’t know you could do that,” to “I’ve never been too excited by click-to-call.” If there is any problem, in my view, it has to do with the way click-to-call (or click-to-talk) has been used in the past.

For those who don’t know how click-to-call works, it’s really very simple. A click-to-call widget (button, link or form) on a website or in email enables a website visitor to make a free telephone call to a business. With Magic Call Button’s system, as soon as the visitor enters their number, their phone rings, and they are connected to the business after hearing a brief (also customizable) message (like “Please hold…”).

Click-to-call can be much more powerful than the usual “800″ number posted on every page if it is used to actually “invite” the call and effectively promote a message that promises something of value to the visitor. Using Magic Call Button, the button or form interface can project any message desired, from a compelling offer, to highly sought-after information, a discount coupon, or a limited giveaway. A good example would be a Realtor’s website with a click-to-call message inviting the visitor to call for a list of up-to-the-minute, unpublished listings or foreclosures: “Click Here to Call for Last-Minute Listings.”

Example Magic Call Button for Realtors offers latest unpublished information as the incentive to call. Click this button and call to try it out (it goes to our Trade Winds phone).

Why is this a great alternative to live chat? Because, with the Magic Call Button click-to-call system, a small business doesn’t need a trained call staff on duty to take calls. Also, once the website visitor (prospect) enters their phone number into the form, the number is instantly emailed to the business whether the call is completed or not, and regardless of how many people call. Now the business owner or staff can call the prospect back.

How is Magic Call Button different from the new Google Voice click-to-call widget? In addition to matching the features available in the Google Voice click-to-call widget, Magic Call Button’s user interface can be completely customized: any image, design, brand promotion or message is possible. In fact, any image can be used as a call-to-action button, whereas the Google Voice click-to-call widget is currently limited to a “one-size-fits-all” button. Apart from Google Voice, Magic Call Button makes it easy to add additional unique buttons for an online directory with many advertiser listings. Ad agencies can manage one account and provide unique click-to-call solutions for each of their clients.

Magic Call Button’s custom click-to-call can be a great, timely tool as it relates to the habits of a large, target audience: the baby boomers; it can be especially useful in markets like real estate, insurance, auto sales, retail and health care. There are 76 million boomers in their spending prime, and they’re comfortable using the phone. Cell phones don’t count, but the old-fashioned, tried and true traditional telephone is well inside the comfort zone of most people ranging from 55 to 75—and these are the people with the most money to spend.

For more information, visit Magic Call Button or call 912-275-5921.

When we first came out with Magic Call Button, we did a little research to find out what target audience would most benefit from having a click-to-call button on their websites. We thought of the obvious: real estate agents, insurance sales agents, online retailers, car dealers—but we had not considered medical professionals. As it turns out, we’re getting lots of new customers from the medical field who are interested in ways click-to-call can attract new patients.

By placing a custom “Call Now” or “Free Private Consultation” button on the home page, owners of health care-oriented businesses encourage visitors to make contact through this special invitation, giving the site much more power to connect with new prospects than the mere presence of a toll free phone number.

Those new to click-to-call are surprised at how simple it is to get up and running, especially as it applies to our proprietary “Magic Call Button” system: any graphic can become a working telephone click-to-call button in less than 5 minutes. That means it can be anything from a photograph or illustration, to a carefully-crafted, call-to-action message. This image can be hosted with us, or on any website—and it still works without a hitch (thus, the “magic button” effect).

If the button image is hosted on a website that our customer can upload images to, the graphic image can be changed at any time, and the code that makes Magic Call Button work never needs to be replaced, as long as the image retains the same file name. This makes it possible to change the image as often as desired while the telephone connection continues without interruption.

If you’re a medical professional, medical specialist, physician, chiropractor, or dentist, and would like new prospects or existing customers to contact you more readily, using click to call on your website may be “just what the doctor ordered.”

Visit Magic Call Button or call 912-275-5921 to find out more.

SedonaRealEstate.com is currently using our Magic Call Button click-to-call service. Their click-to-call button activates a branded form.

Magic Call Button SedonaRealEstate.com Example

The Magic Call Button design can be changed at any time, and may be used to reflect a special or limited offer. Since it can be used to promote the brand of a business, it can be a powerful online tool. The cabability for complete customization is not possible with most click-to-call products for small businesses, but with Magic Call Button, anyone can have a brand-matching click-to-call or email response button or form on their website in under 5 minutes.

We like good stories, and hearing those of others; our new home page on Trade Winds Advertising is inspired by our belief that everyone has a story to tell.

Most advertising falls short because it doesn’t tell a compelling story. This is why we believe a campaign that includes article marketing can be very powerful.

In a new study by Opinion Research Corporation (sponsored byAdfusion), American consumers say articles that include brand information comprise the kind of online advertising most likey to be read and acted upon, compared to banner ads, pop-up ads, email offers or sponsored links.

Favorable Response to Advertising Type of Advertisement
(Respondents Very or Somewhat Likely to Respond)

Articles that include brand information — 51%
Email offers — 47%
Sponsored search engine links — 39%
Banner ads — 25%
Pop-up ads — 13%

Source: Adfusion, 03/09

According to the study, 67% of people between the ages of 18 and 24, and 56% of those making at least $75,000 per year said they are “very likely” or “somewhat likely” to respond to article-based advertising. Pop-up ads were the least successful.

When asked how frequently they conduct Internet searches for products or services found in online articles, half the respondents said “very frequently” or”somewhat frequently,” and 69% of 18-to-24-year-olds said they were likely to conduct a search for products or services based on an article. Also, 57% of those making over $75,000 per year expressed their likelihood to perform a search using the information in the article.

Scott Severson, ARAnet president, concludes: “A key finding for marketers is that more than two-thirds of the respondents between 18 and 34 said they conduct Internet searches for products or services they read about in online articles; compared to banner ads or other options, people respond better when they can read an article, evaluate it, and then decide to click through.”

(The survey presents the findings of a sample of 1,074 adults comprising 520 men and 554 women 18 years of age and older, completed March 9 to 10, 2009.) For more information, visit http://www.aranetonline.com.

We’re now able to offer customization of our Magic Call Button click-to-call service for businesses with special requirements. For example, a large Real Estate broker needs a standarized, branded button for each Realtor on the same website, without the individual Realtors having to manage it themselves. This is a good example of a group directory application using our click-to-call service.

Another application of Magic Call Button may be used in classified advertising, or other advertising portal websites.
It can even be used with mobile phones.